About Us

“The Japanese word shokunin is defined by both Japanese and Japanese-English dictionaries as ‘craftsman’ or ‘artisan,’ but such a literal description does not fully express the deeper meaning.  The Japanese apprentice is taught that shokunin means not only having technical skills, but also implies an attitude and social consciousness. … The shokunin has a social obligation to work his/her best for the general welfare of the people.  This obligation is both spiritual and material, in that no matter what it is, the shokunin’s responsibility is to fulfill the requirement.” – Tasio Odate 

Shokunin Collective is revolutionizing work wear with craftsmanship and artistry for the socially conscious chef and maker.

While working as an Executive Chef in the Seattle area, Kyle Yasui imagined a better-fitting chef coat, one that combined the comfort and tech of athletic wear with style and flair that was missing in the current chef coat industry. He wanted to have something that allowed chefs to move comfortably while keeping cool in hot conditions.  Kyle worked with his brother-in-law, Jason, to create a chef coat that ticked off all of the items on his checklist: wrinkle-resistant, water-resistant, stain-resistant, with 4-way stretch side panels, 2-way stretch material, and shoulder flex panels to provide more comfort. Extra pockets, custom zippers, and a scalloped hem elevate the standards of innovation for fit and finish in a chef coat.

We believe that chef wear should be comfortable, stylish, and practical.  Our chef coat does all the work, so you can focus on your craft.

Meet the Team

Kyle Yasui

Meet Kyle Yasui, the heart and soul behind Shokunin Collective. With two incredible decades in the culinary world, Kyle brings a treasure trove of diverse flavors to the table, specializing in Pacific Northwest cuisine with a tantalizing Asian twist. Known for his infectious energy and gregarious spirit, Kyle is not just a culinary maestro, but a passionate trailblazer who lives and breathes the industry. Whether he's perfecting a dish or exploring new culinary horizons, Kyle's adventurous spirit and unwavering dedication shine through. A loving family man and a perfectionist by nature, his commitment to excellence is simply unmatched. Welcome to a culinary adventure with Kyle Yasui!

Jason Berger

Introducing Jason Berger, the meticulous mastermind behind Shokunin Collective. With an impressive 30-year journey in the formal wear and uniform apparel industry, Jason is the epitome of creativity and precision. His incredible humility and sharp eye for Pantone colors make him a standout in the field. Ever the perfectionist, Jason combines his love for calculated risks with an adventurous spirit, ensuring that every piece is a masterpiece. Not to mention, he's the ultimate fun companion, adding a splash of joy and laughter to any gathering. Join Jason Berger and step into a world where style meets unparalleled attention to detail!

Snow Berger

Step into the world of Shokunin Collective with Snow Berger, the heart-driven force and eternal optimist. With an impeccable eye for quality and details, Snow's unwavering commitment ensures everything she touches becomes extraordinary. Her compassionate spirit and steadfast support drive the success of those around her, making Snow the ultimate champion for growth and positivity. When she dives into a passion, she gives her all with an infectious can-do attitude and boundless energy. Welcome to the inspiring journey with Snow Berger, where dedication and heart craft unparalleled experiences.

TQ Yasui

Meet TQ Yasui, a self-proclaimed lifelong learner. With over 15 years of experience in the tech industry, TQ has mastered the art of understanding her customers and crafting strategies that align perfectly with their business priorities. Known for her confidence and clarity, she’s never afraid to speak her mind in pursuit of solutions that matter. TQ’s approachable and empathetic nature makes her someone you can trust for both honest insights and genuine support. At Shokunin Collective, she channels her curiosity and execution skills into building something truly meaningful. Join TQ as she turns ideas into action and fosters a space where authenticity and innovation thrive.